“I do not think this means that every preacher has to become a great cultural expert. It can be daunting to hear a speaker imply that unless we all become equipped to give deep and perceptive analyses of everything from the fashion industry to climate change, we cannot preach. We cannot each become experts in every aspect of our culture and contemporary issues. What we can and must do is love the people we serve and the people we seek to reach. And if we love people we will listen to them and begin to understand them. And if we do that thoughtfully we are bound to get an insight into culture.”
-Christopher Ash, The Priority of Preaching (Ross-shire, Scotland: Christian Focus, 2009), 56.
